Toyota Tacoma “Tacompetencia”

I directed this docu-style reality spot featuring the new Toyota Tacoma Trailhunter and TRD Pro trucks. It was TelevisaUnivision's first ever long-form branded takeover on their streaming platform ViX. Above is a 4-minute highlight cut-down. Click here to view the full episode.

Client: Toyota
Agency: Así Studios / Univision
Production: Vacationland